Friday, 22 May 2015

Our Own Pretz Design


We have to create own pretz flavour and design. Below is the process.

This is the orginal pretz box that we have to copy the diecut and the measurement.






After finishing the diecut keyline and box. I put picture of Fried Chicken and Pretz Stick for my own flavour of pretz.





Then, I put some details on the box.




                            After that, I reconstruct the original logo of pretz with pentool




Redesign Brands




Create the diecut keyline






Design the box with colours and shapes.





Reconstruct the original logo from pentool.










Fill the box with information that are existed in the orginal box.



Then, after the whole process is finished, print it and make it become a box.




New Web Design


               I created a new website design for my client that is Baskin-Robbins Malaysian 
website. Below are some of the examples of the new refreshed concept.



                                                                      HOMEPAGE




                                                             
                                                        PRODUCT HISTORY PAGE




                                                   
                                                           STORE LOCATION PAGE





                                                         PRODUCT INFORMATION PAGE





                                                             PROMOTIONS PAGE






                                                                     PRODUCT PAGE




Objective of new website:

1.To match the real concept 
that are trendy and full with exciting colours suited with Baskin-Robbins theme.


2.To make Baskin-Robbins
keep up with the new trends and to look new and refresh.

3. To make clear about our concept and styles that we provide to our target group.


Concept:

1.Simple banner 

2. Modern

3. Colourful

4.Fun


Idea:

1. Using a simple banner, the content and information about the page is inside the banner to make the page look neat
and professional.

2. With the colours and design concept, it is mostly suited our customers which are parent with their children, teenagers, couples and young adults.

3. Just using the Baskin-Robbins theme colours, the website looks

colourful and fun which is also suited with ice-cream concept. 



Company Advertising

      We have to create our own logo for company and have to do internet advertising for our company at internet. By doing this I can learn how to create the own logo and how to do advertising at the internet.Furthermore , I have to create 6 advertising at different sizes from small to big sizes.


                                                         OFFICIAL LOGO


FULL BANNER

    



                                                                POP UNDER





                                                     VERTICAL RECTANGLE






LARGE VERTICAL





HALF BANNER





MICRO BAR




ALL AD SIZES




Sunday, 17 May 2015

Art Nouveau in Interior Design


    Art Nouveau was an innovative international style of modern art that became fashionable from about 1890 to the First World War. Arising as a reaction to 19th-century designs dominated by historicism in general and neoclassicism in particular, it promulgated the idea of art and design as part of everyday life. Henceforth artists should not overlook any everyday object, no matter how functional it might be. This aesthetic was considered to be quite revolutionary and new, hence its name - New Art - or Art Nouveau. Hence also the fact that it was applied to a host of different forms including architecture, fine art, applied art, and decorative art.


Types of Designs



In line with with the Art Nouveau philosophy that art should become part of everyday life, it employed flat, decorative patterns that could be used in all art forms. Typical decorative elements include leaf and tendril motifs, intertwined organic forms, mostly curvaceous in shape, although right-angled designs were also prevalent in Scotland and in Austria. Art made in this style typically depicted lavish birds, flowers, insects and other zoomorphs, as well as the hair and curvaceous bodies of beautiful women. For Art Nouveau architectural designs, see the exaggerated bulbous forms of the Spanish architect Antoni Gaudi (1852-1926), and the stylistic Parisian Metro entrances of Hector Guimard (1867-1942).



Colors:  soft, muted colors were often used so select from a palette assortment of sage and olive green, mustard yellows and brown. Pair those up with beautiful shades of lilac, violet and purple. Peacock blue is stunning against a white backdrop so do not be afraid to paint your walls in brilliant white or in an off-white shade.

Walls:     you could select a magnificent wallpaper like that seen in the image above or in the below left bedroom, to act as a feature wall. There are incredible ranges to suit art nouveau interior design or why not just keep your walls white and elegant looking. White or off white tiles interspersed with a patterned one would certainly add to the authenticity of your look.



Floors:    should be parquet to resemble the floor finish of the marquetry that was often used. Keep the timber in natural mid tones or for a modern twist you could whitewash it with paint.




Decor:     wasn't always simple, it was however decadent and ornamental. Take a look at the ensemble below.  Here we see a collection of necessary storage, developed into on piece. It has simple touches of design and staying true to this period it is warm in color and has a beautiful mix of curvy and straight lines flowing up either side. The organic look of art nouveau interior design always grows from the ground up.

Lighting: no art nouveau interior design would be complete without a Tiffany lamp like the one shown below. Constructed from a bronze base the Tiffany lamps have an umbrella shaped shade, made from spectacularly, interesting stained glass. 








19th Century Graphic Design


Advertising in the 19th century



 This advertising flier from 1806 is for a traditional medicine called Kinseitan. Display in the Edo Tokyo Museum.





This is a 19th-century advertising poster for the hydrotherapic baths of Bagnoles de l'Orne (France).





This is a playbill for Perham's Opera Vocalists, 1856.






This poster from the second half of the 1880s advertises for Buffalo Bill's Wild West show, advertising "Miss Annie Oakley, the peerless lady wing-shot".


Victorian posters


This is poster created for advertising Oxbridge Fair 1878. Typically with all examples of the Victorian era advertisements there is a mixture of different type faces. The use of large scale type and bold slab serifs in combination with the mixture of black and red, makes the image really yell at the audience. 
The Oxbridge uses Antique with a drop shadow, this is used multiple times in the poster, 'fair' again is  the Antique typeface. The poster also uses Caslon's English two line Egyptian and Thorne's Fat Face Roman. This poster uses classic strong contrasting colours and a mixture of Victorian typefaces to create a poster with the intent of yelling louder than its competitors. 





This poster again is a brilliant example of the communication methods of the 19th century. Key points are highlighted with large scale type, this draws the attention of the viewer to read the key promotional points such as price.
Again there a mixture of typefaces, and sizes the designer has used Fat Face Roman & Antique typefaces. The poster has been printed on basic paper in basic black its a low cost poster, probably so to be produced on a mass scale. 


The printing technology

      Lithography is a mechanical planographic process (printing from a flat surface, or plane) Water absorbing slabs were cut and made smooth the design would then be drawn into them.  Greasy ink would be applied to the design areas and the remaining are would be treated with gum arabic, the image would be transferred to paper pressed onto to the stone.
Mezzotint methods made printing images and text easier and with equal quality.
Powered lithograph machines were introduced in 1851, this is when metal plates started to emerge and replace limestone slabs. 
The first half of 19th century saw the boom in advertising typefaces inspired styles used by sign writers, British foundries led the way creating new types, this lead to positive use and massive amounts of competition. The designs of the posters can be seen as over crowded. 
Though metal type available the first type-casting machine didn't exist until 1838 before this it was created using a ladle into a mould. 
The Victorian age saw inks starting to be created through chemical combinations, where as before they had been produced from organic resources. 
The paper came from a French patented in 1799 the machine was used from 1803. In1850 Friedrich Keller created a machine that produced paper from pulp, however it wasn't of good quality. 1853 Hugh Burgess developed the production of paper from pulp by using chemicals to digest the paper, different chemicals improved this technology through out the century. 



Ogilvy and Mather



Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for three consecutive years, 2012, 2013, and 2014; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is composed of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY).

    Ogilvy & Mather was founded in 1948 by British born David Ogilvy, with backing by a previous employer, the London advertising agency Mather & Crowther.

    Mather & Crowther originally sent David Ogilvy to the United States in 1938. Over the next ten years, Ogilvy worked in research at the Gallup polling company, worked for British Intelligence during World War II, then spent a few years farming in Pennsylvania. Ogilvy in 1948 started a U.S. agency with the backing of Mather & Crowther, who by then had merged with the U.K. based Benson agency group. Ogilvy opened his U.S. shop as "Hewitt, Ogilvy, Benson, & Mather" in Manhattan with a staff of two and no clients.

    Ogilvy was acquired by the WPP Group in 1989 for $864 million.



Services

The OgilvyCulture division was formed in late 2010 and early 2011 to market products across different cultures.[18] Social@Ogilvy and Ogilvy Youth divisions were started in 2012 to provide social media and youth marketing services, respectively.

Subsidiary Ogilvy Public Relations (OPR) is a global public relations agency with its own wholly owned subsidiaries:

Mind Resource: Acquired in 2011 Hong Kong-based healthcare communications firm Mind Resource Healthcare Consulting Limited. Founded in 2007, Mind Resource is a healthcare communications firm.[citation needed]
Feinstein Kean Healthcare: Established in 1987, Feinstein Kean Healthcare

A former subsidiary, Dudley-Anderson-Yutzy, was acquired by the company in 1983 and folded into the OPR practice in 1988.

Notable campaigns


The 2013 Google India advertisement (created by Ogilvy & Mather India) Reunion (about the Partition of India) has had a strong impact in both India and Pakistan, leading to hope for the easing of travel restrictions between the two countries.[20][21][22] It went viral[23][24] and was viewed more than 1.6 million times before officially debuting on television on November 15, 2013.

Digital Media Artist

KAGAYA YUTAKA

  A Japanese digital fine artist. Born in 1968, he has created artworks relating to the universe including CG animation pictures, digital prints, posters, illustrations for astronomical books and magazines.
     The main themes of his work are the universe, the blue planet, and humankind as a part of the universe --- their dreams and yearnings. His artistry and scientific accuracy enable him to embody the beauty that integrates all the elements of the universe.
     His constellation pictures are made into jigsaw puzzles, which are gaining popularity around the world.Known for painting elaborately detailed and spectacularly colored images. His images often include elements with a luminous quality. Some of his favorite subjects are astronomy and visions of utopian worlds.Among his most famous works are Celestial Exploring,Galactic Railroad,and Starry Tales.
    Born in Saitama (just north of Tokyo) in 1968, Kagaya spent his childhood in wonderment of the stars in the sky, and never stopped painting them. He has had a successful career as an illustrator for astronomical books and magazines, and many of his works have been turned into jigsaw puzzles, among other products. Since 1996, he has worked exclusively in the digital medium, using a Macintosh. Perhaps that is why he does not appear to sign his pictures. He goes by his family name; his given name appears to be Yutaka, but in English you will also find him called Joh Kagaya (Jô is the Chinese reading of his name).
   From his early childhood, KAGAYA was fascinated by the starry sky, drawing many pictures of the stars and learning astronomy by himself.1984 In his student times, he became truly interested in use of computers while wishing to become either an astronomer or an illustrator.In 1990 Graduated from the Graphic Design Department at Tokyo Designer Gakuin College. His fantasy vision of all the constellations “Fantastic Starry Night” received the Top Academy Award and became a best-seller as a poster.
   He continued creating artworks, joining astronomical precision of the details with enchanting space fantasy visions.In 1991 Published an illustrated guide “Constellations of the Four Seasons”. He started putting into practice his ideas of using computer in his painting process.Meanwhile in 1993 he providesCG for “The Universe” by Fujii Akira, KAGAYA presented a variety of artworks of constellations and astronomical objects, which appeared in specialized astronomy books and monthly magazines, products including jigsaw puzzles and exhibitions at the National Astronomical Observatory and other planetariums.
    In 1995 Completed his epoch-making painting process “Digital Painting” in which an artwork is made up by working on computers all the way through.In 1997 Launched “Celestial Exploring” series focused on the eternal motive of the space and people of the Earth.Then in 1999, he Created “The Zodiac” series inspired by the myths of ancient Greece. 

   In 2000 Using new possibilities given by the computer technology, he continued creating works in hyper-realistic style, filled with light and radiant colors of inimitable beauty.Exhibitions of KAGAYA’s art in 2001 were held all across Japan. “KAGAYA Studio Inc.” was established.In 2002 Created “Tranquil Night of Stars” series inspired by constellations that can be seen in the Japanese sky at different times of the year.Meanwhile in 2003 he created “The Celestial Railroad” series inspired by an immortal literary work written by Kenji Miyazawa. Published a book of paintings "Starry Tales”.
For his outstanding contribution to astronomy and art, he received a special honour – a star 11949 was named “Kagayayutaka” in his honor.In 2004 For the first time in human history he witnessed a solar eclipse in Antarctica. He started to expand his overseas activity commencing with a press-conference in Beijing, and also started making jewellery design.

    In 2005 he published a book of paintings “Celestial Exploring”. Worked in earnest in production of a full dome CG planetarium show “The Celestial Railroad”.And Then in2006 the planetarium show “The Celestial Railroad” screened in Sunshine Starlight Dome Manten. The show attracted exceptionally great number of audiences as a planetarium show, recorded around 90,000 people attending.
    The planetarium show “The Celestial Railroad” in 2007 were screened all across Japan and gained great popularity. The show was translated into Chinese and presented in Beijing, and attracted great interest of the people. The Shanghai Bank adopted “The Zodiac” Series as a cover design for debit cards. While exhibitions all across Japan, international exhibitions in Shanghai and Taipei were held.
      In2008 “The Celestial Railroad” in Large Film format was released.The worldwide distribution of the full-dome show “The Celestial Railroad” was announced at the International Planetarium Society Conference in Chicago.A special exhibition “The Celestial Railroad and KAGAYA’s art” was held at Kansai Airport. “The Celestial Railroad” for the ride-simulation system was presented.KAGAYA’s exhibitions and lectures took place in planetariums not only in Japan but also in Shenzhen (China) and Seoul (Korea).He was invited for a premier of “The Celestial Railroad” in Athens (Greece).
      In 2009 he published a book of painting “The Celestial Railroad”.A traveling exhibition “KAGAYA’s Astronomical Art” in Taiwan kicked off. The exhibition “KAGAYA’s Astronomical Art” was held at Gwacheon National Science Museum in Korea.A planetarium show “Straight into the Universe” (CG / Production Supervision by KAGAYA) was released. Puzzles in a ball shape (globe / planets) were launched in time for the International Year of Astronomy, and the puzzles became a big hit.
     The planetarium show “The Celestial Railroad” in 2010 reached a million audiences in total in Japan.Photo exhibitions of photographs shot by KAGAYA were held in Tokyo and Osaka.In South Australia he succeeded in taking photographs of the Hayabusa asteroid probe during atmospheric entry.He started producing a planetarium show “Tale of the Stars: Eternal Shine” with musician Himekami and artist Takaki.
      He helds a lot of exhibitions and lectures that started in 2007 across the whole asia such as Shanghai International Film Festival (China), Beijing Planetarium (China). Taipei Astronomical Museum (Taiwan), and Shanghai Institute of Visual Arts (China). Meanwhile in Japan. He started at Fukushima City 100 Jubilee Festival (Fukushima), Printemps Ginza (Tokyo), Hamamatsu Science Museum (Shizuoka prefecture), Akashi Municipal Planetarium (Akashi), Kobe Science Museum (Kobe), Asutamuland (Tokushima), Denryokukan (Tokyo) Iide Municipal Centre (Yamagata preference) and Azumagoya (Fukushima) among others.
      Meanwhile in 2008 his exhibitions helds at Shenzhen International Culture and Industry Exhibition (China), Seoul Anime Fair SICAF (South Korea), and Seoul Gyeonggi Digital Contents Development Institute (South Korea)In Japan the exhibition were held at Itabashi Science & Education Hall (Tokyo), Atsugi Children Science Museum (Kanagawa prefecture), Hamagin Children Space Science Museum (Yokohama), Toyota Hands-On Museum (Aichi prefecture), Yokkaichi Municipal Museum (Mie prefecture), Munakata Yurix Planetarium (Fukuoka prefecture) and Ageo-minami Junior High School (Saitama prefecture).


Below are his artwork:

         ZODIAC







CELESTRIAL EXPLORING



Saturday, 16 May 2015

Typography Campaign


                     For this project, I must create an advertisement or a campaign
for a specific item. For that we had to create a poster, banner and a simple packaging.
I choose football shoes for my item, it its Puma Evopower 1.2 Dragon.

As I said earlier, I had to create a poster and banner that 
suited for this shoes theme and for this new release football shoes campaign. 
Since its typography subject, this project must have typo element
in the poster and banner. I used my typeface that I created before that suited for 
this theme campaign.





I came up with a slogan to name this campaign
and to advertise this shoes. That slogan titled is " BE FASTER THAN THE DRAGON".
Below are the process of creating the poster.

















POSTER



BANNER


SHOEBOX